About Frank Vastola

Frank Vastola has been working in roles across K-20 education for over 30 years. As a college admissions and financial aid director he has counseled thousands of students and families as they navigated through every aspect surrounding college selection, evaluation, admission and financing.  Frank designed and administered successful education marketing, recruitment, admission, technology and financial aid programs while serving at three institutions. 

In the private sector, Frank has served in leadership roles with early stage and leading companies in K-20 education technology.  In education sales and marketing, Frank has built and deployed a consultative selling methodology that regularly achieved a 70% win rate.  Additionally, he designed and led initiatives and programs surrounding training, marketing and business development strategies that served as a catalyst for success in education sales, marketing and account management. 

Frank holds both a bachelors degree in business and a masters degree in higher education administration from the State University of New York and has served as a consultant in admissions, alumni programs, education marketing and technology. He is an active member of numerous higher education associations and has presented often at regional and national conferences.